Dr. Peter Dobiasch



Professional positions

  • Independent industry consultant
  • SVP & CEO Business Units
  • Senior Vice President / Head of Innoventures
  • Senior Director Sales/Marketing 


Assignments and achievements

General Management

  • Steering a global 400 Mio Euro Business through the financial crisis back to growth
  • Doubling productivity by a consistent use of design-to-cost methods
  • Management of the rare earth crisis by driving a global demand program and a global pricing strategy
  • Successful restructuring of the traditional business in shrinking market environments
  • Managing a Business Unit through the phase of technology transition by new positioning of the product portfolio 

Sales & Marketing

  • Restructuring of a European Sales organization from a country level to regional Sales Channels
  • Introduction of regular customer conferences to align the innovation strategy with customer expectations
  • On time launch of a complete new product segmentation in the consumer market by rigorous application of Q-Gate method
  • Doubling market share and achieving market leadership based on new market strategies
  • Establish global product segmentation adapted to regional market needs 


  • Develop a mathematical market model in a disruptive market environment to simulate future demand by technology and steer investments accordingly
  • Build up an incubator for internal start up’s with first successful product launches

Intercultural competence

  • Successful market introductions in the challenging Japanese market


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